7 Eleven Announces Testing of On-Demand Ordering For Delivery and In-Store Pickup
December 19th, 2017 by Fiedler Group
Earlier this month 7‑Eleven, Inc. announced they are testing on-demand ordering for delivery or in-store pickup at 10 select Dallas stores with its new 7‑ElevenNOW smartphone app.
The 7-Eleven press release indicted 7-ElevenNOW, which is expected to rollout to other U.S. cities in 2018, is an outgrowth of the company’s continuous effort “to look for ways to expand and enhance the company’s shopping footprint – and consumers’ digital shopping experience – outside its stores as well”.
“Today’s digitally savvy consumer expects a wide range of options right at their fingertips and 7‑Eleven is delivering on that promise,” said 7‑Eleven Chief Digital Officer Gurmeet Singh. “We continuously ask our consumers how we can make their lives better, and 7‑ElevenNOW is a proprietary solution to their on-demand needs. The app will enable our customers to get the products they want, when and where they want them, quickly and conveniently. This is redefining convenience”
Customers ordering items through 7‑ElevenNOW can open the application and choose to receive direct delivery to their location or pick up their prepared order at the participating 7-ElevenNow store of their choice.
In describing the shopping experience, 7-Eleven notes that if customer chooses direct delivery “the app will auto-locate the nearest participating store and, once the order is placed, send it to a courier service. The courier then picks up the customer’s prepped products at the store and delivers them to the customer’s location. If shoppers choose pick-up, they select the items they want as well as the store they prefer for pick-up. The order will be waiting for them at the register. Customers can pay for both delivery and pickup via the app”.
“7‑Eleven has a legacy of innovation,” said 7‑Eleven President and CEO Joe DePinto. “We have been pioneering new trends in the convenience industry for 90 years. Our company was the first to offer coffee in to-go cups, operate 24/7 and provide a self-serve soda fountain. 7‑Eleven will always look for innovative ways to reach and excite our customers and maintain our leadership position in convenience retailing. Today, that means redefining convenience through digital innovation.”
This new customer centered program follows other recent successful customer based 7‑Eleven innovations, including availability of Amazon Lockers for in-store package pickup and BillPay–an app powered by PayNearMe to help cash users pay for a variety of bills at 7‑Eleven stores.
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