McDonald’s Invests $2.4 Billion in New Restaurant Design

August 2nd, 2016 by Fiedler Group

Between 1974 and 2003, fast food giant McDonald’s grew from only 2,259 stores to over 30,000 across over 100 countries.

And each of those stores was essentially a copy of another — replicating its fiberglass seating and primary color decor.

The company’s launch of its “Plan to Win” strategy focused on three pillars — menu innovation, store renovation, and enhancing the ordering experience.

Together, these items helped boost average annual store gross by 25% to around $2 million over six years, simultaneously driving stock up 437% after dipping below $13/share.

Now, in 2016, McDonald’s plans to launch a $2.4 billion restaurant makeover campaign — its first since the Carter administration.

McDonald’s reports that renovated stores have seen as much of a seven percent jump in sales after being redesigned.

Plans include renovating 400 locations domestically, 1,600 restaurants internationally, and 1,000 new-builds.

The new store designs address new generational eating behavior, which varies between social time, work time, and dedicated dining.

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