Panda Restaurant Group Buys Minority Stake in Pieology

February 9th, 2016 by Fiedler Group

In a pairing of California-based restaurant chains, Rosemead-based Panda Express has purchased a minority stake in Rancho Santa Margarita-based Pieology.

Both brands take similar approaches to their food service. Panda Express utilizes an inventory of fresh-cut ingredients while Pieology promotes a platform that empowers its customers to design its own pizza.

The deal is expected to allow Pieology to leverage Panda Restaurant Group’s excellent infrastructure and best practices.

With nearly 1,900 restaurant locations, Panda Express is in every major U.S. market.

Brand founder, Carl Chang, acknowledges this applicable history offers the Pieology team “tremendous insights with regards to market and real estate knowledge.”

While both restaurant brands offer different cuisine, the buying power between the two provides effective economy of scale.

The fast-food industry is valued at over $225-billion and is expected to grown at a rate of 2 percent until the year 2020.

So Pieology will also benefit from Panda’s marketing network as it plans to expand by 100 locations by the end of 2016.

To learn more about Fiedler Group’s expertise in the food service industry, please contact us today.