7-Eleven Launches Delivery Service, Tapping Into Digital Marketplace

August 4th, 2015 by Fiedler Group

In an effort to capitalize on the immediate delivery trend, trail blazed by companies like Amazon and Uber, 7-Eleven has partnered with San Francisco-based delivery service Postmates to deliver groceries, fresh food, and other items.

The global convenience stores’ first entry into delivery services began July 1st in San Francisco and Oakland.

Raja Doddala, 7-Eleven’s vice president of innovation and omnichannel strategy noted that the mission of the company has always been to give customers what they want, when and where they want it.

Now, “through the modern-day technology that Postmates provides, [7-Eleven] can fulfill that promise in a way [they] haven’t done before.”

The partnership is also a new channel and perspective of transforming existing 7-Eleven locations into convenient neighborhood stores.

Amazon has tested same-day delivery of fresh grocery, and everyday essential items, and has also tested the market with proposals of delivery via drone.

Similarly, black car service Uber has soft tested merchant delivery programs that would allow shoppers to receive same-day delivery of goods, in addition to its occasional ice cream delivery / surprise and delight campaign.

7-Eleven’s extension into delivery penetrates the connected, 24/7 consumer who is digitally savvy, thus turning the existing brick-and-mortar company into a digital storefront.

Within the year, the convenience store chain expects to expand delivery services to other high-density store regions including Austin, New York, Los Angeles, Washington, D.C. and Chicago.

To learn more about Fiedler Group and its expertise in the convenience store sector, please contact us today.